6 articles in this category
Introduction: Why Churn Is a Sustainability Issue, Not Just a Revenue LeakIn many organizations, churn is viewed primarily through a financial lens: l...
This article is based on the latest industry practices and data, last updated in April 2026. In my practice as a senior consultant, I've observed that...
Introduction: Why Most Loyalty Programs Fail and What I've LearnedIn my ten years analyzing consumer behavior and business strategy, I've reviewed ove...
Introduction: Why Traditional Loyalty Programs Are Failing Today's ConsumersIn my practice over the past decade, I've consulted with over 50 companies...
This overview reflects widely shared professional practices as of May 2026; verify critical details against current official guidance where applicable...
Introduction: The Crisis of Extractive Loyalty and the Birth of a New ModelFor years, I've sat across the table from marketing executives proudly disp...